Dataiads connects your product catalog to every channel where you advertise — landing pages, ad creatives, product feeds, and on-site recommendations — and keeps everything in sync automatically.
New here? Read this article first, then follow with the Glossary of Key Concepts before diving into any other guide.
Platform at a Glance
Dataiads is built around four products that all share the same data backbone. Here’s what each one does:
Product | What it does | Key output |
 | Personalizes product landing pages for paid shopping traffic | A/B tested, data-driven landing pages |
 | Audits and enriches your Google Merchant Center feed | Higher-quality feed published back to GMC |
 | Generates ad images and videos at scale from your catalog | Catalog Ads & Video Ads ready to export |
 | AI creative studio for your team | On-brand visual assets stored in a shared library |
Shared Foundations
All four products rely on the same two underlying layers. You don’t choose these — they come with the platform.
Dataflow
The data engine. Dataflow is a visual pipeline builder where you connect, transform, enrich, and publish your product data. Every product in Dataiads uses Dataflow as its data source — setting up your first feed here is the mandatory first step for any customer.
Step | What happens | Example nodes |
Connect | Bring product data in | Google Merchant Center, CSV, JSON API, BigQuery |
Transform | Filter, join, and enrich it | Filter, Join, Mappings, Human in the Loop |
Generate | Run AI generation jobs | GenAI Feed, Extractions |
Publish | Send it to Google, Meta, or a Dataiads product | Google Shopping, Meta Catalog, Catalog Ads Feed |
Product Intelligence
The shared product catalog. It exposes a unified, enriched view of all your products — browseable, searchable, and traceable across every node in your Dataflow. Used by every product for targeting, auditing, generation, and asset linking.
How the Products Fit Together
Here is a typical journey for a new Dataiads customer:
Connect your feed in Dataflow — e.g. pull from Google Merchant Center
Enrich your data with Feed Enrich — fix field quality issues, publish an improved feed back to GMC
Personalize landing pages with Smart Landing Page — use the enriched feed to power templates and run A/B tests
Generate creatives with Smart Creative — produce images and videos for your ad campaigns from the same feed
Create and manage assets with Smart Asset — generate brand visuals with AI and link them to products or Smart Creative templates
Key insight — All four products share the same product catalog, the same feed, and the same connections to Google and Meta. Configure once, every product benefits.
Next Steps
What to do | Why |
Read the Glossary of Key Concepts | Understand the terminology used across every article |
Follow Quick Start: Create your first feed | Get data flowing in Dataflow — prerequisite for everything else |
Pick a product Quick Start | Smart Landing Page · Feed Enrich · Smart Creative · Smart Asset |